Maximiliano Santa Cruz


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Before Aninat Abogados he was Senior Counsel at Aninat Schwencke.

He is also the founder and CEO of Santa Cruz IP, a firm and consultancy where he advises on the design of intellectual property, innovation and technology transfer strategies so that companies, universities and governments add value, create an identity and generate competitive advantages.

  • Lawyer, University of Chile, School of Law, 1995.
  • LLM International Transactions and Comparative Law, Concentration on Intellectual Property, University of San Francisco, 2002.
  • Intellectual property, innovation and technology transfer.
  • Before Aninat Abogados he was Senior Counsel at Aninat Schwencke.
  • He is also founder and CEO of Santa Cruz IP, a firm and consultancy where he advises on the design of intellectual property, innovation and technology transfer strategies so that companies, universities and governments add value, create identity and generate competitive advantages.
  • Previously, he was Director General of INAPI, the Chilean patent and trademark office, from its creation in 2009 until October 2018, after being selected through the Public Senior Management System. INAPI is a government agency of 180 people and 109 external patent examiners. It manages an annual budget of US $ 11 million and generates US $ 20.8 million.
  • Since its creation in 2009, INAPI has become a reference institution in Latin America and in the world, with a particular focus on technology transfer and innovation. INAPI has carried out a comprehensive reform of the industrial property system, which includes the adoption of a national strategy on industrial property, its designation as one of the 21 International Patent Search Authorities in the world, together with offices such as the ones from the United States, Europe, Canada, India, China and Russia, and a new industrial property bill. In 2016 and 2019 it was chosen as one of the three best public services in Chile, obtaining the Institutional Excellence Award, and in 2017 and 2018 he was a finalist for the National Innovation Award – Avonni (public category), and in March 2019 World Trademark Review chose INAPI as the second most innovative office in the world in the field of brands. In December 2016, INAPI was authorized by law to be the first and only public service in Chile to implement telecommuting (35% of its personnel) and has also been recognized for being at the forefront of government modernization, particularly in terms of digital transformation, among others for being a paperless digital office and for having incorporated artificial intelligence in its processes. While in INAPI, he was the promoter of the idea of creating the first technology transfer law for Chile, so that all public funds for R & D & I have a unique regulation. This law is in the drafting stage.
  • He was previously a Counselor in Chile’s mission to the WTO, WIPO and UNCTAD in Geneva, with responsibilities as an intellectual property negotiator in the WTO, WIPO and the World Health Organization (WHO) which led him not only to represent the Chilean interests, but also to actively participate and generate consensus on several milestones of the international IP system of recent years. Among them, having chaired the WIPO Standing Committee on the Law of Patents for two periods; Successfully negotiating Chile’s proposal on the public domain into the WIPO Development Agenda and help bridge the gaps in the final stage of the Global Strategy and Plan of Action negotiations on Public Health, Innovation and Intellectual Property in the WHO.
  • Between 1999 and 2004 he was head of the intellectual property department and part of the trade and policy department of the General Directorate of International Economic Relations (DIRECON). In this capacity he was the main negotiator of the intellectual property group in the free trade agreements (FTA) between Chile and the European Union; the European Free Trade Association (EFTA); the Republic of Korea; and the Agreement between Chile, New Zealand, Singapore and Brunei (known as P4). He also participated in the agreement with the United States and other forums, such as APEC, the FTAA, the WTO and WIPO. His responsibilities also included the implementation of the different FTAs to national legislation and the drafting of legislation on intellectual property issues. He also founded the Intellectual Property Unit in the Ministry of Foreign Affairs.
  • “Intellectual Property in the Trans-Pacific Partnership Agreement: How far beyond the existing FTAs does it go?” En el libro The Trans Pacific Partnership Agreement: Its Substance and Impact on International Trade, NAFTA, and Other FTAs. Maximiliano Santa Cruz S. y Denisse Pérez. Cambridge University Press. Jorge Huerta y David Gantz editores. Para ser publicado en 2018.
  • “The Twenty-First Century Intellectual Property Office” (Capítulo) en el libro “Intellectual Property and Development: Understanding the Interfaces – A tribute to Pedro Roffe” . Springer Publishing. Maximiliano Santa Cruz S. y Catalina Olivos B. Marzo de 2019.
  • “Primer piloto de teletrabajo en el Estado de Chile” (Capítulo). Editorial Universitaria-FLACSO. Maximiliano Santa Cruz S. y Felipe Welch P. Enrique París y Jorge Rodríguez editores. Febrero de 2019.
  • “The evolution of unfair competition in Chile: foundations, enforcement experience and significance vis à vis intellectual property rights” (Capítulo). Maximiliano Santa Cruz S. y Pilar Trivelli. Cambridge University Press. Para ser publicado en 2018.
  • “Urgencias en los sistemas de innovación y patentes en Chile”. Maximiliano Santa Cruz S. y Esteban Figueroa N. Revista Diplomacia Nº138 Academia Diplomática de Chile. Julio 2018.
  • “Chile, actor del sistema multilateral: Una tradición nacional” (Capítulo). Juan Somavía y Pedro Oyarce editores. Capítulo “Chile y el derecho internacional de la propiedad intelectual: los desafíos y oportunidades de una diplomacia activa y equilibrada”. Maximiliano Santa Cruz Scantlebury y Pedro Roffe Rosenfeld. Academia Diplomática de Chile, Min. Relaciones Exteriores. Marzo 2018.
  • “Propiedad Intelectual: el reconocimiento a la innovación”. Revista Diplomacia Nº133 – diciembre 2016, Santiago, Chile.
  • “Oficinas de propiedad intelectual del siglo XXI”. Revista de la OMPI. Noviembre de 2016.
  • Columna mensual en el periódico Estrategia (hasta el final de la edición impresa del periódico a finales de 2016).
  • Capítulo “Propiedad intelectual en el Acuerdo de Asociación Transpacífico” en el Acuerdo de Asociación Transpacífico editado por David Gantz y Jorge Huerta que será publicado por Cambridge University Press en 2018. Maximiliano Santa Cruz y Denisse Pérez.
  • “Interacción entre IP y competencia”. Pieza de reflexión para la Iniciativa E15. Maximiliano Santa Cruz y Pilar Trivelli. 2015.
  • Chapter “Intellectual Property” in Chile’s Guide to Free Trade Agreements: 10 years after the FTA with the United States. Edited by Ricardo Lagos Weber and Juan Araya Allende. Valparaíso, Chile. Catholic University of Valparaíso. 2015.
  • “Normative Compilation in Intellectual Property.” First edition in 2010 and second in 2015 by INAPI. Maximiliano Santa Cruz, Marcos Morales, Sergio Escudero, Adán González, Ignacio Villalabeitía, Carolina Belmar and others. Santiago, Chile. Lexis Nexis and INAPI, respectively.
  • “Start-Up Chile.” WIPO Magazine. Maximiliano Santa Cruz S., National Director of the National Institute of Industrial Property, Maximiliano Santa Cruz S., Eduardo Bitrán C., Executive Vice President and Inti Núñez U., Manager of Entrepreneurship of CORFO (Chile). September 2014.
  • “WTO Panel on United States – Section 110(5) of the US Copyright Act” (chapter) in Research Handbook on The Interpretation and Enforcement of Intellectual Property Under WTO Rules – Intellectual Property in the WTO Volume II. Edited by Carlos M. Correa, Director, Centro de Estudios Interdisciplinarios de Propiedad Industrial y Economía, Universidad de Buenos Aires, Argentina, 2012.
  • “A Review of Recent Developments at the Multilateral Level with Respect to Intellectual Property and the Pharmaceutical Industry.” Maximiliano Santa Cruz and Pedro Roffe. In: Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector August 2009 vol. 6no. 4 323-331.
  • The A2K (Access to Knowledge) Challenge”. Third Conference on Access to Knowledge (A2K3). WIPO Magazine. December 2008.
  • Intellectual Property Rights and Sustainable Development: A Survey of Major Issues. Pedro Roffe and Maximiliano Santa Cruz. Economic Commission for Latin America and the Caribbean (ECLAC). Project documents collection. Santiago, Chile. December 2007.
  • “Intellectual property provisions in the European Union Trade Agreements and implications for developing countries.” Maximiliano Santa Cruz. International Centre for Trade and Sustainable Development (ICTSD). Issue paper Nº 7. Geneva, Switzerland. June 2007. In
  • “Los derechos de propiedad intelectual en los acuerdos de libre comercio celebrados por países de América Latina con países desarrollados”. Pedro Roffe and Maximiliano Santa Cruz. Economic Commission for Latin America and the Caribbean (ECLAC), serie Comercio Internacional. Santiago, Chile, April 2006. In
  • Since 2009 he is a professor in the Intellectual
  • Property Diploma of the Catholic University. He has also been a professor in the Magister in Innovation and New Technologies of the University of Chile and in the
  • Diploma of Intellectual Property of the Finisterrae University.
  • He chairs the Medicines Patent Pool Expert Advisory Group since its founding in 2011. This initiative seeks to improve the health of people living with HIV, Hepatitis C and Tuberculosis in developing countries through the negotiation of drug licenses with innovative companies. which then sublicense generic producers.
  • In February 2019, he was invited by INTA (International Trademark Association) to be part of the Project on the Intellectual Property Office of the Future together with the directors and former directors of the most influential offices in the world.
  • In May 2016, he was elected president of the Working Group of the Patent Cooperation Treaty (PCT), the backbone of the international patent system. He was reelected for a second period in May 2017 until May 2018. He also chaired the WIPO Patent Committee for two terms.
  • It is part of the E15 Initiative Innovation Group, an initiative created by the World Economic Forum (WEF) and the International Center for Trade and Sustainable Development (ICTSD), which brings together leading experts and institutions to carry out analysis and recommendations for government, business and civil society, with the aim of strengthening international trade and the investment system with a focus on sustainable development.
  • He is a member of the Academic Council of the Smart IP for Latin America project of the Max Planck Institute for Innovation and Competition.